Post Leaving Certificate (PLC) Courses
Marketing (BMXXX Level 5)

This one year full time course is designed to meet the needs of those seeking positions in a marketing department. The main subjects taken include marketing practice, behavioural studies and statistics.

Behavioural Studies Level 5
Learners who successfully complete this module will:

• identify the factors which influence perception
• understand how consumers learn about company products and services
• explain the motivation for different purchasing decisions
• investigate the extent to which personality influences purchasing decision making
• understand the formation of attitude and change in consumer decision making
• analyse the impact of social groups and social class on behaviour
• appreciate the influence of cultural differences (nationally and internationally) on business practices
• understand the interaction of individuals and groups within organisations
• analyse the motivating factors within an organisation

Customer Service Level 5
Learners who successfully complete this module will:

• understand the role of customer service in organisational effectiveness
• understand the role and responsibilities of a representative of an organisation and work effectively as part of a team
• acquire a range of verbal and non- verbal skills in order to meet customer needs, handle customer complaints and deliver good customer care
• become familiar with consumer protection legislation
• appreciate the rights of all customers regardless of gender, marital status, family status, sexual orientation, religion, age, disability, race or culture

Desktop Publishing Level 5
Learners who successfully complete this module will:

• appreciate the impact of the print medium in our lives
• develop creativity and visual awareness
• analyse critically the layout of printed publications from the points of view of design, style and harmony
• develop a knowledge of the complete desktop publishing process incorporating briefing, concept, design and production
• acquire basic technological skills and key crafts to process text and graphic images on an electronic page and reproduce them as a printed page
• recognise appropriate hardware/software configurations, and the potential and limitations of the desktop publishing technology to which the learner has access
• develop an awareness of security, legal and cost considerations

eBusiness Studies Level 5
Learners who successfully complete this module will:

• appreciate the role played by technology in business today
• appreciate the opportunities presented by eBusiness
• understand the potential social, legal and economic impact of eBusiness
• recognise the importance of network security to eBusiness activity

Marketing Practice Level 5
Learners who successfully complete this module will:

• be familiar with the principles and practices of marketing
• be able to work effectively as a marketing assistant
• understand the functions of a marketing department
• understand the role of marketing in everyday life

Statistics Level 5
Learners who successfully complete this module will:

• acquire an understanding of the characteristics of data
• gain an introduction to methods of data collection
• compile statistical information
• select and use appropriate means of presenting data
• analyse and interpret statistical information

Work Experience Level 5
Learners who successfully complete this module will:

• develop critical awareness of the changing nature of work
• set achievable goals for work experience
• utilise learning opportunities presented in the work environment
• apply work skills to consolidate learning in the vocational area
• understand how work is planned and organised at different levels in a specific vocational area
• appreciate the importance of safety and welfare in the workplace
• develop capabilities, both personal and vocational, to successfully meet challenges in the workplace
• review career choices in the light of their own aspirations, experience, abilities and available options
• explore future employment opportunities (including opportunities for self employment, contract work, work in the social economy, etc)